These are the 50 Most Influential Brands on Social Media

KLOUT PRESENTS US A LIST OF THE MOST INFLUENTIAL BRANDS IN THE SOCIAL MEDIA COMMUNITY

When matching up Interbrand’s list to the Klout scale, it was interesting to note the role that social media success plays in creating a valuable brand. For example, Microsoft, Google and McDonald’s deserve recognition for creating a valuable global brand and creating a powerful social media presence as all three have secured a top ten spot on both lists.

At the same time, having a strong and well-recognized brand is not enough to succeed on social media. According to the Interbrand 2014 Best Global Brands, Apple ranks no.1 but on Klout 50 they do not even appear in the top 10.

We believe that being influential in the digital space is centered around creating and sharing engaging content online. The Klout 50 salutes the brands who connect with their consumers through social media by encouraging them to share interesting experiences. However, this is also a wakeup call for brands who are not on this list to engage their consumers by creating a memorable experience — whether in person or online.

The top 50 most socially engaged and influential global brands listed in the Klout 50 for 2014 are:

Klout 50	Klout Score
1. Amazon	98.86
2. Microsoft	98.85
3. MTV	98.32
4. Google	98.04
5. Facebook	97.94
6. Intel	95.94
7. Nintendo	95.04
8. McDonald’s	94.74
9. ebay	93.82
10. Ford	93.19
11. Sony	93.06
12. HP	92.38
13. Chevrolet	92.36
14. Coca-Cola	91.99
15. Thomson Reuters	91.89
16. General Electric	91.37
17. Nike	91.22
18. Honda	90.94
19. Pizza Hut	90.94
20. Audi	90.75
21. Adidas	90.00
22. Adobe	89.90
23. Nokia	89.84
24. Goldman Sachs	89.67
25. Tiffany and Co	89.60
26. Budweiser	89.56
27. Porsche	89.22
28. Apple (AppStore)	89.19
29. Shell	88.94
30. Pepsi	88.80
31. SAP	88.59
32. American Express	88.50
33. Louis Vuitton	87.76
34. MasterCard	87.42
35. Oracle	87.14
36. Gucci	86.75
37. Morgan Stanley	86.65
38. Burberry	86.04
39. Accenture	86.01
40. Caterpillar Inc	85.27
41. 3M	85.20
42. John Deere	83.53
43.Starbucks	83.51
44. Sprite	83.22
45. Gillette	83.03
46. Zara	83.02
47. Heineken	82.81
48. Gap	82.76
49. Disney	82.39
50. KFC	81.76

...culled from blog.klout.com

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